FredOrchestrate end-to-end research and uncover behavioral insights faster with intelligent automation

Fred - The User Research Shepherd

Fred is a user research and decision intelligence platform that unifies planning, recruitment, collection, analysis, and reporting into one connected workspace. It helps UX researchers and product teams transform scattered research activities into traceable evidence for confident product decisions.

Product Highlights

• Unified Research Workflow: Connects study planning, participant recruitment, data collection, synthesis, and reporting without losing context between tools
• AI-Assisted Synthesis: Accelerates thematic analysis while keeping researchers in control—every AI-generated theme remains editable and source-aware
• Evidence Traceability: Links every insight, recommendation, and report back to original sessions, responses, and participant context
• UserSphere Moderated Sessions: Combines live interviews, replay review, and behavioral signals (gaze, attention) as inspectable evidence
• Method Coverage: Supports usability testing, card sorting, tree testing, first-click testing, 5-second tests, preference tests, and surveys

Use Cases

• Product Discovery: Run moderated interviews and discovery sessions with preserved session context for deeper behavioral understanding
• Usability Validation: Test prototypes and flows with task-based evidence that connects directly to analysis and reporting
• Design Decision Support: Compare alternatives through preference tests and gather structured evidence for stakeholder alignment
• Research Operations: Build reusable research memory where past studies inform future decisions through connected evidence

Target Audience

Fred is built for UX researchers, product managers, founders, and agencies who need to move beyond decorative research outputs and deliver inspectable evidence that stakeholders can trust for high-stakes product decisions.