Resend AutomationsTurn every customer action into perfectly timed email experiences

Resend Automations

Resend Automations empowers developers and marketers to build sophisticated, event-driven email workflows without complex infrastructure. Trigger personalized email sequences based on custom events, orchestrate multi-step journeys with precise timing, and gain complete visibility into every automation run. Transform your transactional and marketing emails into intelligent, automated experiences that engage users at exactly the right moments.

Product Highlights

• Custom Event Triggers: Define strongly-typed events via API to trigger workflows based on user actions like sign-ups, purchases, or failed payments.
• Visual Workflow Builder: Design multi-step automations with conditional paths, time delays, and wait-for-event logic using an intuitive interface.
• Granular Observability: Monitor every automation run in real-time with detailed step-by-step execution logs and failure tracking.
• Flexible Timing Controls: Add precise delays (minutes to weeks) and pause workflows until specific user actions occur.
• Free Tier Available: Start with up to 10,000 automation runs monthly, unlimited automations, and unlimited steps without a credit card.

Use Cases

• Welcome Sequences: Automatically onboard new users with personalized multi-day email journeys triggered by sign-up events.
• Abandoned Cart Recovery: Detect incomplete purchases and send timely reminders to recover lost revenue.
• Drip Campaigns: Nurture leads with educational content delivered at strategic intervals based on user behavior.
• Conditional Messaging: Send different email paths to user segments based on plan type, location, or engagement history.

Target Audience

Resend Automations is built for SaaS companies, e-commerce platforms, and growth teams who need developer-friendly tools to create personalized email experiences. Ideal for technical marketers and engineers who want API-first automation without managing complex infrastructure.